Visit our studio at 4950 Keller Springs Road, Suite 200 in Addison (Dallas) Texas 972-250-2415
A corporate or executive style portrait or headshot may not be on everyone's bucket list -- but it should be. Next time you google yourself, click on the images tab. Like what you see? Do you think that a perspective employer won't do the same thing? If all of the images that come up are your late night party shots from facebook, then perhaps you should think about an update! Your headshots do not have to be stuffy or super conservative -- the trend is clearly going more casual -- but they need to be sharp, well lit and professional. We shoot hundreds of business portraits and executive headshots every year, so we know how to help you get the desired results. We often do large and small groups on site, too, so if you have a group give us a call for a quote!
1. LIGHTING. Avoid what photographer’s call FLAT lighting. Think passport photo. The background should appear to be at least partially in shadow, and one side of your face should appear slightly brighter than the other – which adds depth and a look of quality to the image.
2. BACKGROUND. What’s behind you can make a statement. If you can possibly avoid the vague-mottled-brush-stroke-in-no-particular-color type of background you’ll be taking a giant step in the right direction. Lots of headshots now are done in natural light, in offices or lobbies where there are subtle architectural features and gentle reflective surfaces. A solid neutral gray paper is also a contemporary look.
3. CLOTHING. Wear clothes that fit properly and are not too busy or distracting. Your clothing should not grab more attention than your face! Solid colors that either match or flatter your eye color are usually a safe bet –and go easy on the accessories! For female execs, too much jewelry can work against you, and so can a really busy print blouse or scarf. For any executive wanting a power look, the old saying "a suit can never be too dark and a shirt can never be too light" still holds true.
4. POSTURE. Pay attention to body language. Don’t slump! Remember the camera tends to exaggerate, so sit up taller than usual, make eye contact with the camera and lean slightly forward to project energy. Leaning back with your chin up in the air will make you look arrogant, while tucking your chin down makes you look confident, but friendly. Sit at an angle to the camera. If your back is parallel to the wall behind you, it will look like a mug shot. Keep your shoulders at a slight angle to appear more relaxed –and you’ll look slimmer
5. GROOMING. Have your hair cut a week before your headshot appointment. Hair often needs a couple of days to lay right after a new cut. And be sure you don’t spend too much time in the sun the day before – there is almost NO Photoshop remedy for sunburned skin or those bright white eye circles you get when you finally remove your sunglasses.
In today’s workplace, many people never even meet their clients face to face – the headshot on the website is as real as they get. Work with a professional photographer and make sure yours is sending the right message!
The old saying about 'never getting a second chance to make a first impression' could never be more true. Headshots are used for not only your business website but Linked In, Plaxo, Yelp, facebook, match.com, eharmony and everything in between. It's almost like we don't meet each other in person any more! Be sure your image is consistent and professional in ALL those places. Don't assume that your mom's snapshot in front of the Christmas tree is going to impress anyone --no matter how thin you look. Get it done right and you'll never have to worry about it six months from now when you decide to start job hunting. You never know who might be looking!
We specialize in headshots for professionals. Our turnaround time is about 24 hours and we make it as painless as sipping a latte at Starbucks, so don't delay. It's a great investment of your time. Natural light is the newest most natural look for your people -- we can work with your communications people, your PR firm or your web designer. And if you are ALL of those things, we can help you figure out what you need. Your environment or our studio, either way you win.