It's all about the light...

 

In today's digital world I feel that it's important that the books, prints and wall portraits that I create are designed to last a lifetime. I hope they help you relive precious moments and bring you joy each and every day.

 

Thursday, June 02, 2016 5:03PM
By Teresa Berg Photography
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All headshots are not created equal.

Using high-key lighting for a crisp, bright, contrasty headshot is perfect for many of today's tech and telecom firms. If you're in financial services you should lean toward the more traditional neutral gray or beige with depth and shadows, but if you're in marketing or the IT industry, consider this bright, white look!

Consult your marketing guru (or if you're a small business owner, look in the mirror) and ask yourself if your website or online profile needs a direct high-energy component? Neutral, but definitely not passive, this look works for your salesforce, too. The white background makes it easy to add text and a logo, too. So there's a lot to love about high-key!

Partner it with a casual, but direct and active pose and you get a terrific combination for grabbing attention. But it's not a DIY adventure. And not all photographers can pull it off properly. If you see lots of gray in the background or too many shadows, the image is "flat" or weaker than it should be and not a true high-key business portrait. You need light in the eyes and lots of good contrast. If you're going to all the trouble of re-working your online presence, don't accept less than the best business portrait.

 

 
Wednesday, May 25, 2016 3:43PM
By Teresa Berg Photography
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As a professional photographer who has done THOUSANDS of headshots in her lifetime it seems odd to me that many people still can't see the difference between a good one and a bad one.  I realize that using light properly is my business and so it should be more obvious to me than to others, but I sometimes think people believe that ANY photo of their face will work.  I log in to my LinkedIn page and pull up my contacts (you know that screen that asks you if you want to connect with anyone who ever knew anyone that you knew?) and I see every type of bad business portrait imaginable.  Try it. They may not all be as bad as the WORST REALTOR HEADSHOTS shown here  but they are every level of blurry, dark, and distracting you can imagine.  

And small business owners seem to be the biggest victims.  As a small business owner I understand how tempting it is to stretch every dollar and avoid every unnecessary expense but trust me, a good business headshot is the last place you want to scrimp. And compared to paying the accountant and the tax bill, good headshots are not even that expensive!  

Here are a couple of things to look for in a good business portrait: 

1. Light in the eyes. Photographers call them catchlights, and you need them.  Without catchlights eyes look flat and dead. And we're not talking about the neon green glow from your cellphone flash, we're talking about a tiny reflection that shows the direction the light is coming from. 

2. A neutral or non-distracting background.  Not the Christmas tree. Not the sports bar where your friend whipped out a cell phone and kind of got you in focus. Not your cubicle with post it notes all over the walls.  A neutral background draws attention to your face. And depending on the industry you're in, this can change.  Light bright backgrounds work great for the tech industry, for example. 

3. Relaxed, confident body language.  This is actually as important to a good headshot as your smile. Making eye contact with the camera, leaning in instead of leaning back and keeping your chin down will help you look confident. Your shoulders tell a story, too. You want to look yourself on your very best day, so pay attention to your body language.

For a little more than $200 you can let us worry about all the details. We'll even have a hair and makeup artist available to give you the perfect finishing touch (additional fee) and then of course, there's Photoshop.  

 
Monday, March 28, 2016 9:46AM
By Teresa Berg
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Thursday, March 03, 2016 8:11AM
By teresa
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We’re kicking off a new Senior Model progragm for 2017 - along with the new logo-  and we’ve got some awesome new ideas for senior photos and senior fashion events.  What we’ve heard from a lot of our seniors is how much they love clothes and modeling — so we’re putting together some events for our senior models involving fashion from local boutiques.

Does a senior portrait session help you get in to professional modeling?  The honest answer is MAYBE. Modeling requires a lot of dedication and attention to detail, a flexible schedule, and like anything else, some self confidence.  Senior portraits really help with both the confidence and in having lots of great visuals to help you when you get ready to put together your modeling portfolio. We’ll even help you create that first comp card. Don’t know what that is?  We can help. If you attend our 2017 Model program Information meeting, you’ll have a lot of fun finding out. Stay tuned for dates, but it’s coming up very soon.

So if you’re a 2017 Senior and want to get involved in modeling some amazing new outfits from local boutiques and get lots of modeling pics of yourself, call the studio and ask about our upcoming launch party. Call us at 972-250-2415 or email us at teresa@teresaberg.com.

 
Friday, February 26, 2016 5:29PM
By Teresa
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One of our favorite classes each year is called DOG SHOTS. We call it the beginner class for dog lovers with DSLRs.  Many of our attendees go on to do volunteer work at local shelters, some just want to do better portraits of their pets. Many are just frustrated with the results that they're getting with their cameras and want to learn more! Our spring DOG SHOTS class is scheduled for Saturday, March 12th. We use natural light and reflectors in this class and keep the class size small so that everyone gets a chance to ask questions and work side by side with Teresa. If you need some help with your manual settings or just getting your dog to behave, this is the class for you. We have several different live (four-legged) models arrive during the day and we will work with them in a variety of settings.  Tuition is $295 and includes a catered lunch.  Call the studio with your questions, or to sign up. Credit cards and paypal are accepted.  972-250-2415 

 
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